In this branded content project, Outside Interactive teamed up with New Balance to launch a campaign called No Wrong Way to Run. With activations across the Outside Interactive portfolio and the Outside Creator Network, this campaign reached a wide audience on an even wider platform.
As a Creative Strategist on this program, I spearheaded the introduction of the Outside Creator Network into the campaign. By leveraging our roster of trusted influencers and creators such as Mallory Kilmer, Elliot Whitehead, Chase Willie, and Jordyn Millbrath, we integrated authentic stories from approachable athletes alongside names from New Balance’s own roster.
My role oversaw cultivation and outreach of influencer/creator talent, creative concepting and briefing, as well as paid media that exceeded the campaigns KPIs while creating storytelling that tied it all together.
