One of the best ways to really tell a story is to work with people who live it. That’s why when KT Tape approached us to showcase real athletes, I turned to creators who were athletes first.

Sometimes, brands can focus too much on the number of followers, but in this campaign KT Tape allowed me to explore working with creators who may not have the biggest audience but had the realest stories. By leveraging paid media to still have the audience impact we needed, we were able to create social-first branded content with stunning creative and compelling stories.